Infinity

Infinity is an immersive fitting room concept. Customers are led into a spacy fitting room and can select items via interaction, which will be presented with virtual reality impact in 3D, just rising in front of them embedded in a majastic landscape. Environments change with respect to the selected items and confront customers with a complete lifestyle experience by watching themselves in a new outfit and right in the environmental context, the item is designed for. Created and designed by Max Volkenborn and Tasso Pavlidis.